Split Hitter had a great product and solid demand, but their ad account was a mess. Cost per purchase was too high, the creative was stale, and their campaigns were structured in a way that made it nearly impossible for Meta's algorithm to optimize properly. They were spending money but the margins were getting squeezed.

They'd tried tweaking things on their own — testing new audiences, adjusting budgets, swapping out images — but nothing moved the needle in a meaningful way. The problem wasn't one thing. It was the whole system. Campaign structure, creative strategy, landing page experience, and retargeting were all underperforming.