The Creative Tone Media blog.

Paid ads tips, case studies, and marketing insights for businesses that want more leads and sales.

Meta Ads

5 Reasons Your Meta Ads Aren't Converting (And How to Fix Them)

You're spending money, getting clicks, but the phone isn't ringing. Here's what's actually going wrong and how to turn it around.

Case Study

How We Generated $114K in 28 Days for a Landscaping Company

A new Meta Ads campaign, a focused landing page, and a service area full of homeowners. Here's the full breakdown.

Strategy

Google Ads vs Meta Ads: Which One Should You Run First?

Both platforms work. But if you're just getting started with paid ads, one of them makes a lot more sense than the other.

Landing Pages

The Landing Page Checklist That Doubled Our Client's Conversion Rate

Most businesses send ad traffic to their homepage. That's a mistake. Here's the checklist we use on every client landing page.

Home Services

Why Most Home Service Businesses Waste Money on Ads

It's not the platform's fault. It's the setup. Here are the three mistakes we see in almost every account we audit.

Tracking

How to Track Every Lead From Your Paid Ads (Without Expensive Software)

You don't need a $500/month attribution tool. Here's how we track every lead, every source, and every dollar for our clients.

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