Pool Store of Indiana had been running ads with another agency for months — and the results were brutal. Leads were expensive, quality was inconsistent, and they had no real visibility into what was actually working. They were spending money every month with very little to show for it.

The worst part? They started to think paid ads just didn't work for their business. They almost gave up on digital marketing entirely. But the problem wasn't ads — it was the strategy (or lack of one). Bad targeting, weak creative, and no follow-up system meant most of their budget was going straight to waste.