EG

Home Improvement · Roofing

EG Roofing: 9 roofs sold in 6 weeks

From cold start to a full pipeline of homeowners requesting estimates.

The Challenge

EG Roofing was doing solid work but struggling to keep the pipeline full. They relied heavily on storm chasers, door knocking, and the occasional referral. When the weather wasn't cooperating or the canvassers had a slow week, the phones went quiet.

They needed a way to generate leads that didn't depend on someone walking a neighborhood. Something predictable that would put qualified homeowners in front of their sales team every single week — rain or shine. They'd never run digital ads before and weren't sure it would work for roofing.

What We Built

  • Meta lead gen campaigns targeting homeowners in hail-prone and aging-roof zip codes

  • Ad creative featuring before/after project photos and urgency-driven copy

  • A high-converting landing page built for free inspection requests

  • Google Search campaigns to capture people actively searching for roofing contractors

  • Speed-to-lead automation — every form submission triggered an instant text and email

The Results

9

Roofs Sold

$180K+

Revenue

Week 1

First Leads

Leads started hitting the CRM on day one. By the end of week six, EG Roofing had closed 9 full roof replacements — jobs that came directly from the ad system. No door knocking required. The team went from hoping the phone would ring to having more estimates than they could run in a day.

Key Takeaway

EG Roofing proved that you don't need to knock doors to fill a roofing pipeline. With the right targeting, strong creative, and instant follow-up, they closed 9 roofs and $180K+ in revenue in just 6 weeks. Leads started in week one. The system didn't need months to warm up — it just needed to be built right.

Want results like this?

If you're a roofing company that wants leads without relying on door knocking or storm season — let's build your system.

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