Cerutis Catering had built an incredible reputation locally — their food was top-notch and their events were always a hit. But here's the thing about catering: if people don't know you exist when they're planning an event, you don't get the call. And word of mouth only goes so far.

They had slow seasons where the calendar was wide open, and they were tired of scrambling to fill weekends. They needed a way to get in front of people who were actively planning weddings, corporate events, and parties — before those people chose someone else. They'd never done any serious paid advertising and weren't sure it made sense for catering.