BRX

eCommerce · Lead Gen

BRX Performance: 56% lower cost per lead

Tripled lead volume without spending an extra dollar. Just a smarter system.

The Challenge

BRX Performance was running ads but hitting a wall. Their cost per lead kept creeping up, lead quality was inconsistent, and they couldn't scale without the economics falling apart. Every time they tried to increase budget, CPL spiked and the leads that came in were weaker than before.

They knew they had a strong product and a real market. The problem was their funnel. Broad targeting was wasting spend on the wrong people, the landing page wasn't doing enough to convert visitors, and there was no system to nurture leads who weren't ready to buy on the first touch. They needed a complete overhaul — not more budget.

What We Built

  • Rebuilt Meta campaigns with tighter audience segmentation and lookalike audiences based on their best customers

  • Created high-converting ad creative with strong hooks and clear value propositions

  • Redesigned the lead capture page to reduce friction and increase form completions

  • Built an email nurture sequence to warm leads and drive them toward purchase

  • Implemented retargeting campaigns to re-engage site visitors and form abandoners

The Results

56%

Lower CPL

3x

Lead Volume

Same

Budget

The numbers tell the story. On the exact same ad budget, BRX went from struggling to scale to generating 3x the leads at 56% less per lead. The quality improved too — tighter targeting meant the people filling out forms were actually in the market. More leads, better leads, same spend. That's what a real system does.

Proof & Screenshots

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Video

Key Takeaway

BRX Performance proved that you don't need to spend more to get more. By rebuilding their campaigns with smarter targeting, stronger creative, and a proper nurture system, they tripled lead volume and cut cost per lead by 56% — all on the same budget. The lesson: if your ads aren't scaling, the problem usually isn't money. It's the system behind the money.

Want results like this?

If your ads are expensive and your leads aren't converting — let's fix the system, not the budget.

Performance-focused paid ads, content, and lead generation systems for businesses that want real results.

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